Good music videos reflect the song they showcase, and Brighton four-piece The New Union make sharp, high-contrast, no-frills music. Their video for hook-driven single 'Believe in Nothing' perfectly represents the drive of their music. There’s a real sense of spontaneous fun in the video, a celebration of the joy of making unpretentious, catchy pop music. Both music and video are unapologetic in their intent, and that’s a hard ambition to fault.